Privacy Policy

1. Who We Are

This Privacy Policy explains how Injury Exclusive ("we", "our", "us") collects, uses, and protects your personal data. We operate as a pay-per-lead generation company specialising in personal injury and motor vehicle accident leads for law firms across the United States.

This policy covers two groups of people: law firms and business visitors who visit this website to learn about our services, and consumers who submit personal injury lead inquiries through our advertising campaigns and landing pages. If you have reached this site after clicking one of our ads, this policy explains exactly what data we collect, how it is used, and who it may be shared with.

2. What Personal Data We Collect

We may collect the following types of personal information when you visit or interact with our website or submit a lead inquiry form:

• Contact details: name, email address, and phone number
• Accident details: type of accident, date, injuries, and medical treatment status
• Legal status: whether you currently have legal representation
• Technical data: IP address, browser type, device information, and referral source
• Location data: approximate geographic location based on IP address
• Cookies and tracking data: collected through tools such as Meta Pixel, Google Analytics, or similar platforms

3. How We Collect Your Data

We collect personal data when you:

• Complete a form on our website or landing pages
• Click on our advertisements (e.g. Meta, Google, TikTok, YouTube)
• Verify your phone number via OTP (one-time passcode)
• Communicate with us by phone or email

We may also use analytics tools to understand browsing behaviour, device type, and approximate location.

4. How We Use Your Data

We process your personal data to:

• Match your inquiry with a relevant personal injury law firm partner
• Share your inquiry with our law firm partners so they can contact you directly
• Verify the authenticity of your contact information via OTP
• Optimise campaign performance and ad targeting based on your responses
• Improve our website, marketing, and service quality
• Comply with legal, regulatory, or contractual obligations

By submitting your details, you acknowledge that your data may be shared with selected law firm partners who will contact you regarding your personal injury case.

5. Consent and Communication Preferences

When you submit a form, you provide explicit consent for the following:

• Email contact: to receive communications from us and our law firm partners
• Telephone contact: to be contacted by phone by us or our partners
• SMS contact: to receive text messages from us or our partners where applicable

You can withdraw consent at any time by emailing [email protected]. We maintain clear opt-out mechanisms in all communications, and all contact is made in accordance with US privacy and consumer protection laws including the TCPA.

6. Automated Decision-Making

Some lead distribution decisions may be made automatically based on your form responses and geographic location. For example, your answers may determine which law firm partner in your federal district receives your inquiry. These automated rules do not involve eligibility or pricing decisions. You may request human review or object to this type of processing by contacting us.

7. Who We Share Your Data With

We may share your personal data with:

• Selected law firm partners who provide the legal services you have expressed interest in
• Technology providers who securely store or process data on our behalf
• Analytics and advertising platforms (Meta, Google, TikTok) for campaign optimisation

All third parties are contractually obliged to process your data securely and only as instructed. We never sell personal data in bulk or include it in general marketing lists.

8. Lawful Basis for Processing

Our lawful bases for processing personal data include:

• Consent: when you provide your information and agree to be contacted
• Legitimate interests: in operating our lead generation business and connecting you with relevant law firms
• Legal obligation: when required to comply with applicable laws or regulatory duties

9. How Long We Keep Your Data

• Unconverted leads: typically up to 12 months
• Converted leads: according to the policies of the receiving law firm partner
• Analytics and cookie data: up to 26 months depending on the platform

We review stored data regularly and delete information that is no longer required.

10. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Withdraw consent at any time
• Object to or restrict certain processing
• Request deletion of your data
• Request human review of automated decisions

To exercise any of these rights, please contact us at [email protected].

11. Data Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure, encrypted cloud infrastructure
• Encryption of data in transit and at rest
• Access control and confidentiality agreements
• Regular security reviews

12. Contact Us

For any questions about this Privacy Policy or to exercise your rights, please contact: